I’m Elaine and I’m a creative graphic designer.
My first conversation on the subject was with my dad when I was 6. I simply asked him what ‘that thing was?’ whilst looking at a Shell Petroleum sign. It turns out it was called a ‘logo’ and as he explained and it to me, I had a light-bulb moment. I have always had an obsession with shapes, letters and colours, so it made perfect sense for me to become a graphic designer. In fact, I honestly could not think of any other career for me. Since then, I have worked over an extensive range of categories, where I have successfully delivered design solutions for large and small businesses.
I love typography and have an eye-for-detail across the print and digital space, and I offer exceptional skills in logo design, typography, brand identity and roll-out including, stationery, brochures, illustration. I strive to provide effective design solutions and always with a fresh outlook and design aesthetic.
I’ve worked on magazine and book design, to advertising agency work where I have developed designs for Lendlease, Devine Group, APT Travel, Travelmarvel, Port Phillip Housing Association, First Super, iSelect, Smith & Nephew, Kärcher, Freedom Foods, Safer Care Victoria, Manningham City Council and Maribyrnong Council, to name a few.
These days I freelance and because of that, I get to work with amazing people, on various and interesting projects. With over 20 years’ experience, I’m here to help and guide my clients through their design projects.
Ready to update or refresh your logo and branding or need new marketing material? Let’s have a chat!
Some project examples shown were developed with Gösh Creative, who have kindly allowed me to reproduce. www.goshcreative.com.au
© 2020 Elaine Allen Design